BETFRED enters the Spanish market with OPTIMAMGS™ omnichannel platform.

he BETFRED Group have announced they are entering the Spanish market as part of its expansion strategy. OPTIMA through the existing partnership with BetFred, have expanded its services to the BETFRED Group to provide the Omnichannel Player Account Management and Sports Betting system OPTIMAMGS™ in the Iberian peninsula.

BETFRED Managing Director Mark Stebbings said, “OPTIMA was the natural choice for Betfred as we look to expand into the Spanish market . We have partnered with Jacob Lopez and his team because of their professionalism and the flexibility of their technology as we expand internationally.”

Jacob Lopez, OPTIMA CEO added, “It is a pleasure working with the very knowledgeable BETFRED team side by side; we are delighted BETFRED management team appreciates the work our teams are doing in the United Kingdom, where they are one of the leading OmniChannel operators, and the flexibility of our platform to adapt to different markets; the great combination of our Sports Betting and e-Gaming Omnichannel platform technology, together with BETFRED’s SportsBetting and Gaming expertise, will bring a leading international operator to the top of the Spanish market. At OPTIMA, as we do for all our appreciated partners, we will work relentlessly for BETFRED to fully deploy their product strategy in the very competitive Spanish market“.